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The Entertainment Software Association is the trade advocacy association for the US video game industry. Everyone who is anyone in game development and sales is a member. They own the ESRB rating system. They also were the organizers of E3. They've spearheaded prior attempts at taking down emulation sites. They were the ones who started the ball rolling against Pirate's Bay. [https://www.reddit.com/r/VimmsLair/comments/1d9awx4/comment/l7c2c48/] They've also lobbied against things such as banning loot boxes and [[#External_links|right to repair]] legislation. Also lots of downloads taken down on Vimm.net by ESA's AI request.[https://vimm.net/bbs/?p=viewPost&Post=33644]