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'''Flash''' is a software platform created by Macromedia and later maintained by Adobe. Used by an overwhelming majority of websites in the early 2000s to the mid-2010s, Flash has been the go-to platform for multimedia and animation, being utilised for streaming video providers such as YouTube, children's websites due to its rich content, and has spawned a subculture of animators as exemplified by the likes of Newgrounds. A number of popular animated series were also animated using Flash, most notably ''My Little Pony: Friendship Is Magic'', ''Phineas and Ferb'' and ''Happy Tree Friends'' to name a few. Flash's popularity declined in the late 2010s due to the rise of alternative (and open) web standards such as HTML5 and mobile device manufacturers dropping support for the platform, a prominent example being Apple who publicly stated that iOS will ''never'' support Flash. Google followed suit when it dropped support for the platform in subsequent Android releases, and it didn't help that a series of security issues, coupled with Flash itself being a closed standard, has led Adobe to wind down on Flash and retire it in 2020.